We have become a world that values the user experience. Regardless of the interaction, people have fallen in love with classifying based on how they felt. How was the movie? Um, I’d give it a 6, which was right around the Rotten Tomatoes score. When it comes to business, there has been a shift towards providing a better experience to earn repeat customers. For many companies, that first impression happens online, which is why you need to be aware of the 4 main factors influencing the user experience of your website. This has been our focus for the past decade, which in turn has led us to become an award-winning website design agency.
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By overusing social proof in conjunction with society’s need for approval due to the explosion of social media, many corporate ceilings are now directly linked to their overall rankings. For web-driven companies, one of the crucial impressions is the first visit to your website. How many stars does your site get? The goal, of course, is 5, maybe 4 if you’re on a budget. But even then, no one wants a 1 or a 2. Too many of these companies will sink a company into today’s socially resistant market.
4 important factors that influence the user experience of the website
To ensure that you give your site the best chance to impress, make sure your website performs well in these areas:
Responsiveness – Responsiveness is at the top of the list because of how much web browsing is done on mobile devices. According to the latest statistics from Desktop vs Mobile, 52% of all web traffic comes from mobile devices, while 45.3% comes from a desktop. If your site is unresponsive, it simply isn’t as effective at attracting and converting mobile visitors. You have to provide equal value on all platforms, which is extremely difficult without a responsive website.
Speed - Speed kills in the real world, but in a digital existence, speed equals success. Most sites have a reasonable level of site speed. This is because people don’t want to waste much time anymore. Our attention span has narrowed slightly over the past decade, even more so among younger generations. The industry standard is 3 seconds; longer than that and you risk losing about half of your visitors. With limited seconds to turn on, every millisecond counts when it comes to loading speed, taking actions, and following links.
Design – Now that we know that everyone can access the site quickly from any device, what does it look like? It must be immediately involved in something unique and complete on the brand. The site must perform its functions flawlessly and provide functionality and value. Think how well-designed Amazon site is when it comes to style, branding and functionality. They have been at the forefront of retail for online e-commerce for two decades. Amazon tries new things, uses white space to make items and elements stand out, and has a fantastic site structure.
Navigation – Last but not least, navigation is the perfect addition to the design element. Can people find what they need and how to get there quickly and intuitively? Call-to-action buttons should be placed in the best locations, menus should be simple and effective, and all of your navigation options should be built around how visitors use and interact with your site. Far too many people create navigation based on what some think makes the most sense, rather than using heat maps and scroll maps to analyze actual customer behavior and adapt to it for a better experience for them.
The Bottom Line
The bottom line is that your conversion rate is directly related to your website’s user experience, which is also a factor in earning repeat customers. It’s not just about driving traffic to the site, it’s also about attracting, converting and retaining those potential customers. A great experience is of the utmost importance in that regard, which is why every company should focus on these 4 important factors that influence the user experience of the website.
